Search is changing. Media options multiply daily. Ad prices keep climbing. You're spending more - do you still feel invisible? Are you lost in algorithms and competing offers?
I help local businesses cut through the noise, win customers now, and build a reputation that keeps paying for years.
Would we work well together? It's free to find out.
No hard selling. No pressure whatsoever. If I can't help you, I'll shoot you straight. Its the only way I know how to do business.
Where I grew up neighbors keep their word and a handshake still means something. Those values—straight talk, hard work, and genuine care for local business owners—guide everything I do.
From that foundation my staff and I create marketing for clients across the United States and around the globe, bringing a Mid-West work ethic to every campaign, no matter the time zone.
And we're good at it. A California jeweler expanded to four stores in five years. A Texas air conditioning contractor went from working solo from his kitchen table to four crews in the field. An Arkansas plumber nearly doubled gross sales the first year, and was up 543% in year three.
Last year my partners and I billed $200 million in advertising for family-owned businesses in cities like Fargo, ND, Richmond, VA, and Mineral Wells, TX. Businesses that used to bill "x" and are now billing a much bigger "X."
Let's talk about what we can do for you.
Chuck McKay. Speaker, Marketer, Author of "Fishing for Customers and Reeling Them In," "The Referred Customer," "The Personality Prescription for Contractors," and the soon to be released "The AI Ready Contractor."
"Chuck has been the best thing we've ever done in advertising. He's a hard worker and continues to work hard on our radio ads."
Stith Plumbing and HVAC
"Only one time I didn't take Chuck's advice, and I've regretted it since. I can't count the dollars that mistake cost me. Listen to what Chuck advises. Marketing works exactly the way he explains it."
Ozel Jewelers
"I was approaching new business all wrong and didn't have the proper skillset. Mr. McKay took the pain out of growing my business, and I couldn't be happier with the way business has improved."
Tradesman Door, Window, and Hardware
"Chuck's book, "Fishing for Customers" made me a fan. Then I hired him to come on-sight and create a marketing plan for my company. The following year was our best ever with sales up nearly 20%. All this without increasing my marketing budget. Chuck fixed that, and I recommend him highly."
Beckley Automotive Services
"Chuck has a talent for sharing his expertise in a clear and enjoyable format -- his work is a pleasure to read. As a blogger he was also a delight to manage, open to feedback (though he required little guidance), motivated, and always responsive."
City College of San Francisco
"While many try to teach, very few make it possible to learn. In his daily business practices and in his life, Chuck is a true Gentleman and Professional. Your business will be in the most capable hands I've shaken."
Want to learn more about Chuck's background and track record? Read Chuck's full story, hear him speak, or discover the Wizards of Ads partnership.
A proven system to help local businesses get found, get calls, and build future demand. A.I.M. stands for AI, Immediate Intent to Purchase, and Mass Media. Each one solves a different problem.
Build a website machines can understand and trust. AI is now the gatekeeper, and if it can't clearly tell who you are, what you do, and whether you're credible, you don't get mentioned. This isn't about rankings anymore. It's about being selectable.
Today Shoppers show signs of intent to buy or to hire someone now. We capture their attention with digital advertising. Paid search and paid social keep the revenue flowing and the phone ringing. And it buys you time to build the rest correctly.
Mass Media isn't about quick calls. It's about brand building. It's how you grow Tomrorrow Shoppers - people who aren't buying today, but will think of you first when they are. This is how reputation and market share are built, while today's ads handle today's work.
That's Chuck's A.I.M. Process — get trusted by machines, chosen by buyers, and remembered by the market.
AI decides whether you are visible.
Intent captures immediate demand.
Mass media builds future demand.
The key is this: you don't replace one with another.
You run all three together.
Comprehensive marketing solutions.
Grow your business and build lasting customer relationships.
Data-driven insight into your audience and competitors, giving you clarity before you invest in ads.
Clear, measurable plans tailored to your market, your budget, and your growth goals—so every dollar has a job.
We help you uncover your core values. Through mass media advertising we help customers remember those values and ask for you by name.
Websites optimized for AI search engines like ChatGPT, Google AI Overviews, and voice search—so customers find you first.
From search to display to email, we coordinate digital channels so they work together and deliver qualified leads.
Mass media copy that grows market share. Digital ad copy that stops the scroll. Copy that turns prospects into customers.
Hear from satisfied clients about working with Chuck McKay
Record Profits
Steve Beckley needed to increase top-line revenue in order to sell his company and retire. Chuck recommended that he keep his existing post card advertising campaign, but segment the audience and refine the message.
Record Foot Traffic
Mike Wilson felt his advertising wasn't working and was ready to cancel his advertising. Chuck changed the message, making Mr. Wilson the star of his own ads.
Record Sirloin Steak Sales
Baja Grill had been running generic restaurant ads. Chuck suggested they tell the story of the steaks that owner, Jeff Butler, has previously kept for his own consumption.
Record Cost Reduction
Major manufacturers demand multiple expensive tests of Third Millennium Materials Covetic™ materials. Chuck recommended TMM withdraw Covetics™ availability.
Record Membership Conversion
The Formula Zone website offers meal planning for dieters. Chuck researched the personalities likely to use this service and re-wrote the site to persuade them to subscribe.
Record Jewelry Sales
Under Abe Tekin's guidance, Ozel Jewelers expanded from two stores to four in less than 5 years.
Ready to join these successful businesses and see similar results?
Let's Discuss Your PossibilitiesDon't let your business get lost in the digital noise. Let's create a marketing strategy that cuts through the clutter and delivers real results.
Serving Noblesville, Hamilton County, Indianapolis metro, Central Indiana, and clients nationwide. View all service areas