Wizard of Ads®

The Wizards are individual partners in the international Wizard of Ads® marketing organization formed by legendary marketer Roy H. Williams, and carefully recruited by Mr. Williams over a period of 24 years.

Today there are 84 partners across the U.S., Canada, Mexico, Guatamala, Caman Islands, United Kingdom, New Zealand, and Australia.

All Wizard of Ads® partners are excellent general marketing practitioners, But, as in any group of professionals, individual partners excel at different areas of marketing expertise. The ability to draw on each other's skills gives Wizard of Ads® a bench that's both deep and wide.

84
Global Partners
8
Countries & Territories
24
Years of Recruitment
Wizard of Ads Partners group photo from partner meeting in 2017

Wizard of Ads Partner Meeting, 2017

Advantages of Working with a Partner

Our clients benefit from the Wizard of Ads® methodology. These proprietary strategies and techniques have transformed how client businesses connect with their customers. It's not just marketing—it's the science of persuasion.

Wizard Academy Training

Once each spring, and again in the fall, Wizard of Ads® Partners meet at Roy H Williams' Wizard Academy in Austin, Texas. They spend two days learning from each other, and from Mr. Williams, the newest psychological principles, techniques in market research, and of advanced marketing strategies that define the Wizard of Ads® methodology.

Exclusive Partnership Benefits

84
Global Partners
$200M
in Advertising Placed
  • Access to proprietary Wizard methodologies
  • Ongoing training and strategy updates
  • Global network collaboration
  • Advanced customer psychology insights

Who Is Roy H Williams?

Roy H Williams is the founder of the Wizard of Ads® partnership and one of the most influential marketing minds of our time.

The Wizard of Ads®

Known internationally as "The Wizard of Ads®," Roy H Williams has transformed how businesses think about marketing and advertising through his groundbreaking insights into customer psychology.

Wizard Academy Founder

Founded Wizard Academy in Austin, Texas, where he teaches business owners, executives, and marketing professionals the principles of persuasive communication and customer engagement.

Bestselling Author

Author of multiple bestselling books on marketing and advertising, including "The Wizard of Ads®" series that has influenced countless business owners and marketers worldwide.

Marketing Visionary

Developed revolutionary concepts in advertising psychology, brand building, and customer relationship marketing that have become industry standards for successful businesses.

Roy H Williams, Founder

Roy H Williams, Founder

"Bad advertising is about you and your product. Good advertising is about your customer and their life. People will give you their time when you offer them entertainment. People will give you their money when you offer them hope."

"The first step in persuasion is to entice your target to imagine doing the thing you want them to do."

"People don't trade money for things when they value their money more highly than they value the things."

"The risk of insult is the price of clarity."

"The only thing more expensive than hiring a sales trainer is not hiring one."

Experience the Wizard of Ads® Difference

Work with a Wizard Partner, like Chuck McKay, and discover why businesses worldwide trust the Wizard of Ads® methodology.

Consult with Chuck Call 317-316-0645