Media Planning & Buying for Digital, Social, Print, Outdoor, Radio, and Television

Stop buying media. Start buying outcomes. From search to display to email, I negotiate schedules, manage frequency, and integrate radio, paid search, and other media into one cohesive plan that delivers results.

Social + Digital Integration

Seamlessly integrate social, paid search, and mass media for maximum impact

Schedule Negotiation

Leverage decades of media ownership experience to secure better rates

Frequency Management

Optimize reach and frequency across all channels for consistent messaging

Outcome-Focused Planning

From search to display to email–one integrated plan, measurable results

Schedule Media Consultation Call 317-316-0645

The analyst works on a laptop showing data business analysis and Data Management System with KPI and metrics connected to the database for technology finance operations Data Analytics Statistics.

35+

Years Experience

40%+

Media Cost Savings

Results-Driven Media Strategy

Stop Buying Media,
Start Buying Outcomes

With 35+ years managing station clusters and owning radio stations and newspapers, I bring insider expertise to negotiate schedules, manage frequency, and integrate mass media, paid search, display, and email into one cohesive, results-driven media plan.

Media Ownership Background

Former owner and manager of radio station clusters and newspapers–I know the media business from the inside out, which means better rates and placement for my clients.

Integrated Media Planning

From search to display to email–I orchestrate all your media channels into one synchronized plan. Radio reaches them at home, paid search captures their intent, and display keeps you top-of-mind.

Frequency & Schedule Optimization

I negotiate schedules that maximize your reach and manage frequency across channels so your message resonates without overwhelming your budget.

35+

Years in Media

Delivering results for clients through managed radio stations, station clusters, and through owned and operated media properties.

20% or Greater

Media Cost Savings

Average savings clients achieve through strategic negotiation and intelligent media planning.

All Channels

Integrated Approach

Radio, search, display, email, and more–coordinated into one powerful, outcome-focused media plan.

Media Planning & Buying Across All Channels

I negotiate schedules, manage frequency, and orchestrate your entire media mix into one cohesive, outcome-driven plan. From search to display to email, every channel works together.

Media Strategy Development

Comprehensive media strategies that align with business objectives, target audience behavior, and budget parameters for maximum impact.

Audience Analysis & Targeting
Channel Selection & Mix
Budget Allocation Strategy

Strategic Media Planning

Detailed media plans that optimize reach, frequency, and timing across all channels to achieve maximum campaign effectiveness.

Reach & Frequency Optimization
Timing & Scheduling Strategy
Flighting & Continuity Plans

Expert Media Buying

Professional media buying services that leverage industry relationships and negotiation expertise to secure the best rates and placements.

Rate Negotiation
Premium Placement Securing
Added Value Negotiations

Traditional Media Consulting

Expert guidance on television, radio, print, and outdoor advertising to maximize traditional media impact and efficiency.

TV & Radio Planning
Print Media Strategy
Outdoor/Billboard Planning

Digital Media Consulting

Strategic digital media planning including search, social, display, and programmatic advertising optimization.

Search Engine Marketing
Social Media Advertising
Programmatic Buying

Performance Optimization

Continuous monitoring and optimization of media campaigns to improve performance, reduce waste, and maximize ROI.

Performance Monitoring
Campaign Optimization
ROI Analysis & Reporting

Ready to Maximize Your Media ROI?

Let's discuss how integrated media planning–from radio to search to display to email–can reduce your costs, improve targeting, and deliver the measurable outcomes your business needs.